CASE STUDY

Elevating Faith-Driven Music: The Band JAREN

The Band JAREN is a Nashville-based sister duo, Jaren and Jade LaGore, creating pop/rock music infused with Christian lyrics to spread hope and praise. As a developmental act, they aimed to release new music that resonates with wandering hearts, drawing from their church upbringing and passion for authentic worship.

Two young women sitting on the floor with musical instruments in a white studio. One woman with dark hair in a schoolgirl outfit and red pants sitting cross-legged with a guitar and microphone. The other woman with long dark hair in casual attire with sneakers, sitting with knees up near a drum set.

Challenge

Breaking Through Limited Visibility

The Band JAREN had received minor DSP support and followed a loose release plan in the past, but they were unsure how to maximize their new releases and secure significant backing. This limited their fanbase growth and digital reach, hindering their mission to inspire beyond local audiences.

Solution

Strategic Pitching and Momentum-Building Plan

Two young women sitting on the floor with musical instruments including an electric guitar, a violin, and a microphone. They are inside a circular framing, with wires connecting the instruments, on a plain white background.

Vere Music pitched The Band JAREN directly to DSP partners and crafted a strategic release plan incorporating best practices. This included onboarding to align on goals, customized marketing campaigns for release order and social media, and targeted editorial playlist pitching to build sustained momentum with each drop.

results

The Band JAREN's overall digital consumption grew 400%, transforming their presence in the Christian music space. They secured significant editorial playlist placements from multiple DSP partners, including Spotify's Christian Pop, Apple Music's New in Christian, and Amazon Music's Fresh Christian, leading to 350K monthly listeners and millions of streams.

Exponential Growth and Global Reach

Audience Expansion

Reached new global listeners, aligning with their faith-sharing mission.

400% Increase in Digital Consumption

From initial benchmarks to post-campaign peaks.

Playlist Placements

Featured more than 20 times on major editorial playlists across Spotify, Apple Music, Amazon Music, and YouTube Music.

Stream Growth

Millions of additional streams, boosting fan engagement.

"Partnering with Vere has been an outstanding experience. Their team consistently demonstrates professionalism, dedication, and an unwavering attention to detail. Driven by integrity, faith, and loyalty, they bring excellence to every project. Since beginning our collaboration, we’ve seen significant success across digital platforms, and we consider it a privilege to work alongside them."

-The Band JAREN 

Two children sitting on the floor in front of a glowing cross-shaped light in a dark room, with musical instruments such as drums, guitar, microphone, and keyboard around them.

Lessons Learned and How We Can Help You

Strategic DSP pitching and structured release plans drive breakthrough success for emerging artists. Vere Music's approach ensures authentic growth while preserving creative control.

Ready to amplify your music?

Contact us to discuss your onboarding and campaign.

Tailored strategies build momentum and secure editorial support. From initial benchmarks to post-campaign peaks.

Personal connections with DSPs unlock placements in faith-aligned playlists.

Results-focused plans lead to sustainable fanbase expansion.

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